Polaris
Roles: Brand Identity Design, Touchpoint Design, Research Lead, Identity Design
Deliverables: Brand Identity, Research, Brand Story, Merchandise
Software: Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Polaris is a high-end Scandinavian Hotel based in quiet country-side of Connecticut. The purpose of Polaris was to create a luxury and calming experience that draws in culture from Scandinavia to an Inn based in the northeast United States. From the natural wood elements so heavily utilized in Scandinavian design to the custom wallpaper created from the folk patterns of the culture integrated with Connecticut history, The Polaris Inn showcases the integration of luxury with cultural excitement that is not previously showcased elsewhere.
This project was done in collaboration with Diane Lee, utilizing my original typeface "Scandi" and Lee's original typeface "Monumentum Pro".